Featured Items

  • MEMORIAL DAY DELIGHTS

    We offer a delicious selection of fresh fruit pies for Memorial Day, featuring buttery, flaky crusts and rich streusel topping. Choose from cherry, blueberry, peach, and apple. All perfect for your Memorial Day table. Order 2, everyone will want seconds.

    Shop Fruit Pies 

  • THE LEGENDARY BROWNIES OF NEW YORK

    Our brownies are celebrated for their rich chocolate flavor and dense, fudgey texture. Crafted with our custom chocolate blend, these treats come in a variety of flavors, including classic chocolate, pecan, caramel, red velvet, rocky road, cheesecake, and gluten-free options.

    Shop brownies 

Our Black & White Cookies are #1 in NYC

Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Shop Black & Whites

Bring our bakery to your kitchen!

Order The William Greenberg Desserts Cookbook and enjoy recreating the bakery’s iconic recipes from the comfort of home.

Get the Cookbook

Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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The taste of New York, anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our new Upper West Side location at 285 Amsterdam Avenue in New York.

Shop Our Bakery

Delicious News & Updates

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  • Limited-edition Yankees and Mets-themed Cookies for the Subway Series!

    Choose Your Team Cookie

    We're celebrating NYC's iconic baseball rivalry the sweetest way we know how—with team-themed cookies that let you display your allegiance with every bite!

    Choose Your Team Cookie

    We're celebrating NYC's iconic baseball rivalry the sweetest way we know how—with team-themed cookies that let you display your allegiance with every bite!

  • An excerpt from Dan's Papers Rosé Soirée article from William Greenberg Desserts Owner, Carol Becker

    Carol Becker On Dan's Rosé Soirée

    William Greenberg Desserts owner, Carol Becker, talks about her career, dining trends and what she’s bringing to this year’s Dan’s Taste Summer Series in the Hamptons.

    Carol Becker On Dan's Rosé Soirée

    William Greenberg Desserts owner, Carol Becker, talks about her career, dining trends and what she’s bringing to this year’s Dan’s Taste Summer Series in the Hamptons.

  • Limited-edition Knicks-themed shortbread cookies on a baking tray with a Go Knicks! Banner

    Knicks Pride 2025

    Show your Knicks pride and stop to pick up our limited-edition Knicks-themed shortbread cookies and classic Black & Whites decked out in orange and blue! 

    Knicks Pride 2025

    Show your Knicks pride and stop to pick up our limited-edition Knicks-themed shortbread cookies and classic Black & Whites decked out in orange and blue! 

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