Featured Items
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A Rosh Hashanah Classic
Shop Rosh Hashanah DelightsIndulge in Taiglach to celebrate a sweet new year. This sticky, sweet, and delightfully textured treat is made by hand with lightly fried dough, honey, dried cherries and nuts.
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Taste the Tradition
Shop ChallahMake sure to have enough of our tender, sweet, round challah for Rosh Hashanah. In addition to traditional, enjoy freshly baked whole wheat and raisin challah and individual challah rolls.
Our Black & White Cookies are #1 in NYC
Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!
Bring our bakery to your kitchen!
Order The William Greenberg Desserts Cookbook and enjoy recreating the bakery’s iconic recipes from the comfort of home.
Enjoy Our Bestsellers
From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.
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Black & White Cookies
Regular price From $24.00Regular priceUnit price per -
Black & White Gift Box
Regular price From $36.00Regular priceUnit price per -
Hamentashen
Regular price From $36.00Regular priceUnit price per -
Custom Black & White Cookies
Regular price $36.00Regular priceUnit price per -
Butter Cookies
Regular price $34.00Regular priceUnit price per -
Linzer Tarts
Regular price From $24.00Regular priceUnit price per
The taste of New York, anywhere
No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our new Upper West Side location at 285 Amsterdam Avenue in New York.
Delicious News & Updates
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Baby Gifts Galore
Welcome home a little one with a thoughtful gift of 18 mini black & whites in pink or blue and a quintessentially New York soft black & white cookie teether.
Baby Gifts Galore
Welcome home a little one with a thoughtful gift of 18 mini black & whites in pink or blue and a quintessentially New York soft black & white cookie teether.
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Magic Macaroons
Our outstanding Kosher treats are baked fresh in almond or coconut, chocolate dipped, jam-filled and plain.
Magic Macaroons
Our outstanding Kosher treats are baked fresh in almond or coconut, chocolate dipped, jam-filled and plain.
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Irresistible Crescent-Shaped Delights
Rugelach's irresistible taste and flaky dough make them a customer favorite year-round.
Irresistible Crescent-Shaped Delights
Rugelach's irresistible taste and flaky dough make them a customer favorite year-round.
