Featured Items

  • Vote 24!

    No election day is complete without patriotic cookies! Choose from colorful black & whites or specially decorated shortbreads. On election day, if you show us your "I've voted" sticker, get a free blue & white or red & white cookie.

    Shop Election Cookies 

  • 🎃Frightfully 👻Delicious

    Our cupcakes are a spooky delight!
    These decadent treats come in vanilla or chocolate cake and vanilla or chocolate frosting with orange, brown, and white sprinkles.

    Shop Halloween 

Our Black & White Cookies are #1 in NYC

Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Shop Black & Whites

Bring our bakery to your kitchen!

Order The William Greenberg Desserts Cookbook and enjoy recreating the bakery’s iconic recipes from the comfort of home.

Get the Cookbook

Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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The taste of New York, anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our new Upper West Side location at 285 Amsterdam Avenue in New York.

Shop Our Bakery

Delicious News & Updates

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  • Pillow Talk

    Pillow Talk

    Our pillows make an excellent gift for the chocolate and dessert lovers in your life. 

    Pillow Talk

    Our pillows make an excellent gift for the chocolate and dessert lovers in your life. 

  • Witch Way to the Black & Whites? 🧙🏻‍♀️

    Witch Way to the Black & Whites? 🧙🏻‍♀️

    Our classic New York cookies get a spooky makeover with orange and black icing. Voted #1 in New York.

    Witch Way to the Black & Whites? 🧙🏻‍♀️

    Our classic New York cookies get a spooky makeover with orange and black icing. Voted #1 in New York.

  • The Fruit of Fall

    The Fruit of Fall

    The crisp air of fall brings with it the quintessential flavors of apple desserts -- choose from tarts, pies and strudels.

    The Fruit of Fall

    The crisp air of fall brings with it the quintessential flavors of apple desserts -- choose from tarts, pies and strudels.

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