Greenberg Bakes Vegan!
Just released, Carol Becker, owner of Manhattan's renowned William Greenberg Desserts, reimagines nearly 80 years of baking tradition with her new book, "William Greenberg Desserts Bakes Vegan, Plant-based Recipes From An Iconic New York Bakery." Driven by customer demand for more parve kosher desserts and plant-based options, this collection spans everything from vegan cookies and cakes to tarts and savory breads—seamlessly blending traditional Jewish baking with modern dietary needs. Available exclusively here, in-store and on Amazon.
Featured Items
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Fired Up for Lunar New Year
SHOP LUNAR NEW YEAROur Lunar New Year shortbread cookies are here. They are buttery, beautiful, baked in the spirit of the season, bold, festive, and and galloping straight into a gift box through February 17th!
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Lent to Easter
SHOP HOT CROSS BUNSOur Hot Cross Buns are fluffy and lightly spiced with raisins and candied citrus, finished with the classic sugar-icing cross. Freshly baked daily and available from through Easter.
Our Black & White Cookies are #1 in NYC
Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!
Enjoy Our Bestsellers
From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.
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Black & White Cookies
Regular price From $27.00Regular priceUnit price per -
Black & White Gift Box
Regular price From $40.50Regular priceUnit price per -
Hamantaschen
Regular price From $24.00Regular priceUnit price per -
Traditional Schnecken
Regular price From $30.00Regular priceUnit price per -
Custom Black & White Cookies
Regular price $40.50Regular priceUnit price per -
Butter Cookies
Regular price $36.00Regular priceUnit price per -
Linzer Tarts
Regular price From $24.00Regular priceUnit price per
The Taste of New York, Anywhere
No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our Upper West Side location at 285 Amsterdam Avenue in New York.
Delicious News & Updates
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40 Days of Tradition
Fluffy yeasted dough spiced with cinnamon, nutmeg, and allspice, filled with raisins and candied citrus, available during Lent and Easter.
40 Days of Tradition
Fluffy yeasted dough spiced with cinnamon, nutmeg, and allspice, filled with raisins and candied citrus, available during Lent and Easter.
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Purim: Yeast. Butter. Brilliance.
Purim hamantaschen in three styles - traditional yeast, shortbread in 4 year-round flavors; and fresh seasonal flavors - Nutella, halva, lemon, and raspberry.
Purim: Yeast. Butter. Brilliance.
Purim hamantaschen in three styles - traditional yeast, shortbread in 4 year-round flavors; and fresh seasonal flavors - Nutella, halva, lemon, and raspberry.
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Gold Champion-Worthy Treats
Hand-decorated cookies and custom celebration cakes perfect for Olympic viewing party gatherings.
Gold Champion-Worthy Treats
Hand-decorated cookies and custom celebration cakes perfect for Olympic viewing party gatherings.
