Featured Items

  • William Greenberg Thanksgiving decorative cookies shaped like pumpkins, leaves, and turkeys on a white background

    Thanksgiving, Frosted by Hand

    Buttery shortbread decorated by hand with leaves, pumpkins, acorns, and apples. Or fall Black & whites. A sweet addition to the Thanksgiving table or a thoughtful gift for the host. 

    Shop Thanksgiving Cookies 
  • A stack of 2 raspberry William Greenberg Desserts jelly doughnuts SUFGANIYOT on a light background.

    Sufganiyot Are Back for Hanukkah

    Light, airy jelly doughnuts filled with our housemade raspberry jam and dusted with powdered sugar. Pre-order now; Hanukkah orders ship just before the holiday.

    Shop Sufganiyot Jelly Doughnuts 

Our Black & White Cookies are #1 in NYC

Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

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Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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The Taste of New York, Anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our Upper West Side location at 285 Amsterdam Avenue in New York.

Shop Our Bakery

Delicious News & Updates

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