Featured Items

  • Unleash Your Inner Chocoholic

    With their irresistibly fudgy texture, our brownies are hand-crafted in a mixture of indulgent flavors: M&M, Cheesecake, Rocky Road, Chocolate, Chocolate with pecan, Caramel, and Red Velvet.

    Order Brownies 

  • The Magic of Rugulach

    Flaky sour cream dough filled with cinnamon, apple, chocolate, or raspberry preserves. Available by the box or in festive gift tins. Order online or visit one of our New York bakeries.

    Shop Rugelach 

Our Black & White Cookies are #1 in NYC

Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Shop Black & Whites

Bring our bakery to your kitchen!

Order The William Greenberg Desserts Cookbook and enjoy recreating the bakery’s iconic recipes from the comfort of home.

Get the Cookbook

Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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The taste of New York, anywhere.

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our new Upper West Side location at 285 Amsterdam Avenue in New York.

Shop Our Bakery

Delicious News & Updates

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  • Hooray for Hamentaschen!

    Hooray for Hamentaschen!

    Enjoy these light yet rich and extra buttery cookies shaped in triangles and filled with prune, apricot, cherry, or poppyseed filling year-round.

    Hooray for Hamentaschen!

    Enjoy these light yet rich and extra buttery cookies shaped in triangles and filled with prune, apricot, cherry, or poppyseed filling year-round.

  • Sweet As Honey

    Sweet As Honey

    Enjoy our delicious Honey Cake at the end of Yom Kippur as a reminder that it's still a moment of new beginnings.

    Sweet As Honey

    Enjoy our delicious Honey Cake at the end of Yom Kippur as a reminder that it's still a moment of new beginnings.

  • Chocolate Buttercream for Your Yom Kippur Break-the-Fast

    Chocolate Buttercream for Your Yom Kippur Break...

    Our sumptuous flourless chocolate walnut cake with chocolate buttercream layers and rich fudge icing is a delicious way to break your fast. 

    Chocolate Buttercream for Your Yom Kippur Break...

    Our sumptuous flourless chocolate walnut cake with chocolate buttercream layers and rich fudge icing is a delicious way to break your fast. 

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