Featured Items

  • Love and Layer Cake

    "When I was a boy and my Mom served my favorite "Blackout" birthday cake from William Greenberg, I knew how much she loved me!" Bob F., life long New Yorker.

    Shop Cakes 
  • Plate of four red velvet brownies from William Greenberg desserts

    Alluring Red Velvet

    With their irresistibly fudgy texture, our hand-crafted brownies are baked in many indulgent flavors including red velvet caramel, cheesecake, M&M, rocky road and classic plain.

    Order Brownies 

The taste of New York, anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or visit our flagship bakery at 1100 Madison Avenue or our Upper West Side location at 285 Amsterdam Avenue in New York.

Shop Our Bakery

Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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Decades of Decadence

Anyone who knows William Greenberg, knows our signature Black & White Cookies. Voted #1 in NYC with their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Shop Black & Whites

Bring our NYC bakery to your kitchen!

Order The William Greenberg Desserts Cookbook and enjoy recreating the bakery’s iconic recipes from the comfort of home.

Get the Cookbook

Delicious News & Updates

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  • Enjoy the Luck of the Irish

    Enjoy the Luck of the Irish

    Whether you're planning a big St. Patrick's Day bash or keeping things cozy with a quiet gathering, add a sprinkle of the Irish fun! 

    Enjoy the Luck of the Irish

    Whether you're planning a big St. Patrick's Day bash or keeping things cozy with a quiet gathering, add a sprinkle of the Irish fun! 

  • Love is in the Air

    Love is in the Air

    Why settle for ordinary Valentine's gifts when you can say "I love you" with something irresistibly sweet?

    Love is in the Air

    Why settle for ordinary Valentine's gifts when you can say "I love you" with something irresistibly sweet?

  • Celebrate Every Play

    Celebrate Every Play

    The Super Bowl isn’t just about touchdowns or epic halftime shows—it’s the ultimate excuse to enjoy deliciously fun desserts

    Celebrate Every Play

    The Super Bowl isn’t just about touchdowns or epic halftime shows—it’s the ultimate excuse to enjoy deliciously fun desserts

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