Greenberg Bakes Vegan!

Just released, Carol Becker, owner of Manhattan's renowned William Greenberg Desserts, reimagines nearly 80 years of baking tradition with her new book, "William Greenberg Desserts Bakes Vegan, Plant-based Recipes From An Iconic New York Bakery." Driven by customer demand for more parve kosher desserts and plant-based options, this collection spans everything from vegan cookies and cakes to tarts and savory breads—seamlessly blending traditional Jewish baking with modern dietary needs. Available here, in store and on Amazon.

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Featured Items

  • The Rainbow Cookie Is Having a Moment

    Eater names William Greenberg Desserts among New York’s standout spots for the classic rainbow cookie as chefs across the city give it a fresh spin.

    Shop Rainbow Cookie Tins 

  • A Stylish Arrival

    Welcome home a little one with a thoughtful gift box of 18 mini black & whites in pink or blue and a quintessentially New York soft black & white cookie teether -- the right size for little hands!

    Shop Baby Gifts 

Our Black & White Cookies are #1 in NYC

Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

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Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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The Taste of New York, Anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our Upper West Side location at 285 Amsterdam Avenue in New York.

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Delicious News & Updates

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