Featured Items

  • Treat your Mom to a Sweet Gift

    We're baking treats with extra love for Mother's Day. She'll swoon over our delicately iced petit fours, hand-decorated shortbreads and rich butter cookies.

    Shop Mother's Day 

  • Flourless for the Festivities

    Our specially prepared flourless Passover treats are full of fresh fruit, lemon, honey, coconut, chocolate, nuts, and other irresistible ingredients. While flourless and Kosher, this product is not Kosher for Passover.

    Shop Passover 

Our Black & White Cookies are #1 in NYC

Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Shop Black & Whites

Bring our bakery to your kitchen!

Order The William Greenberg Desserts Cookbook and enjoy recreating the bakery’s iconic recipes from the comfort of home.

Get the Cookbook

Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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The taste of New York, anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our new Upper West Side location at 285 Amsterdam Avenue in New York.

Shop Our Bakery

Delicious News & Updates

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  • Ahhhhh Macaroons

    Ahhhhh Macaroons

    Soft, sweet, crunchy, chewy...William Greenberg’s time-honored recipes are used to freshly bake macaroons for Passover.

    Ahhhhh Macaroons

    Soft, sweet, crunchy, chewy...William Greenberg’s time-honored recipes are used to freshly bake macaroons for Passover.

  • The New York Post Recommends William Greenberg

    The New York Post Recommends William Greenberg

    William Greenberg Famous Giant Black & Whites announced as the best from Goldbelly.

    The New York Post Recommends William Greenberg

    William Greenberg Famous Giant Black & Whites announced as the best from Goldbelly.

  • Flourless Passover Delights

    Flourless Passover Delights

    Flourless, our specially prepared Passover treats are full of fresh fruit, lemon, honey, coconut, chocolate, nuts, caramel and other irresistible things.

    Flourless Passover Delights

    Flourless, our specially prepared Passover treats are full of fresh fruit, lemon, honey, coconut, chocolate, nuts, caramel and other irresistible things.

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