Greenberg Bakes Vegan!

Just released, Carol Becker, owner of Manhattan's renowned William Greenberg Desserts, reimagines nearly 80 years of baking tradition with her new book, "William Greenberg Desserts Bakes Vegan, Plant-based Recipes From An Iconic New York Bakery." Driven by customer demand for more parve kosher desserts and plant-based options, this collection spans everything from vegan cookies and cakes to tarts and savory breads—seamlessly blending traditional Jewish baking with modern dietary needs. Available exclusively here, in-store and for pre-order on Amazon.

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Featured Items

  • Pumpmpkin Black & whites on a white plate

    Fall Black & Whites Are Back

    Our seasonal Black & Whites get a fall makeover with real pumpkin, roasted sweet potato, and our signature cheesecake icing. Rich, beloved, and gone fast every year.

    Order Seasonal Black & Whites 

  • Red & Greens, Fresh for the Holidays

    Now available for Pre-order. Our festive twist on the New York classic arrives in bright red and green, baked fresh daily and ready to bring a little holiday magic to every celebration.

    Pre-order Christmas Black & Whites 

Our Black & White Cookies are #1 in NYC

Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Shop Black & Whites

Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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The Taste of New York, Anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our Upper West Side location at 285 Amsterdam Avenue in New York.

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Delicious News & Updates

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