Featured Items
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SUNSHINE SQUARES FOR SUMMER DAYS
SHOP LEMON BARSButtery shortbread crust meets tangy lemon curd filling, for the perfect balance of sweet and tart. A refreshing dessert for the summer heat.
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LONG WEEKEND. BIG FLAVOR.
SHOP LABOR DAY DESSERTSCelebrate Labor Day with desserts that steal the show—freshly baked, ready to share, and gone in minutes. We make it easy to end summer on a sweet high note.
Our Black & White Cookies are #1 in NYC
Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!
Bring our bakery to your kitchen!
Order The William Greenberg Desserts Cookbook and enjoy recreating the bakery’s iconic recipes from the comfort of home.
Enjoy Our Bestsellers
From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.
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Black & White Cookies
Regular price From $27.00Regular priceUnit price per -
Black & White Gift Box
Regular price From $40.50Regular priceUnit price per -
Hamantaschen
Regular price From $24.00Regular priceUnit price per -
Custom Black & White Cookies
Regular price $40.50Regular priceUnit price per -
Butter Cookies
Regular price $36.00Regular priceUnit price per -
Linzer Tarts
Regular price From $24.00Regular priceUnit price per
The taste of New York, anywhere
No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our Upper West Side location at 285 Amsterdam Avenue in New York.
Delicious News & Updates
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Our Coffee Cake Makes 9 AM Meetings Bearable
Our coffee cake isn't just dense and delicious - it transforms soul-crushing conference calls.
Our Coffee Cake Makes 9 AM Meetings Bearable
Our coffee cake isn't just dense and delicious - it transforms soul-crushing conference calls.
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Whoopie Pies, the William Greenberg Way
If you’re searching for the best whoopie pies in NYC, you’ll find them at our flagship 1100 Madison Avenue bakery.
Whoopie Pies, the William Greenberg Way
If you’re searching for the best whoopie pies in NYC, you’ll find them at our flagship 1100 Madison Avenue bakery.
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Labor Day Treats That Deserve Your Day Off
From Central Park picnics to Hamptons house parties, our desserts have been part of New York's Labor Day traditions since 1946.
Labor Day Treats That Deserve Your Day Off
From Central Park picnics to Hamptons house parties, our desserts have been part of New York's Labor Day traditions since 1946.
