Featured Items

  • Rainbow cake with buttercream icing and sprinkles

    CELEBRATE THE RAINBOW

    One of our best-sellers, our vibrant rainbow layer cake features dense vanilla cake in 6 beautiful colors, filled and covered with our signature buttercream frosting and topped with colorful rainbow sprinkles. We also offer Rainbow Black & Whites during Pride month which ship nationwide.

    Shop Pride Month Desserts 

  • 100% DAD APPROVED

    This Father's Day, give Dad what he actually wants: brownies. Rich and fudgey. From Classic Chocolate or Pecan to Caramel, Rocky Road, Red Velvet, Cheesecake, M&M, and even Gluten-Free—our brownies hit every favorite. Gift-ready. NYC-made. Order now for Father’s Day delivery.

    Shop Brownies 

Our Black & White Cookies are #1 in NYC

Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Shop Black & Whites

Bring our bakery to your kitchen!

Order The William Greenberg Desserts Cookbook and enjoy recreating the bakery’s iconic recipes from the comfort of home.

Get the Cookbook

Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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The taste of New York, anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our new Upper West Side location at 285 Amsterdam Avenue in New York.

Shop Our Bakery

Delicious News & Updates

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