We're absolutely thrilled to share that William Greenberg Desserts has been featured in Eater New York's prestigious guide to the best cookies in NYC! This recognition reinforces what New Yorkers have known for decades—our black & white cookies truly are the gold standard of New York City's most iconic treat.
A Sweet Validation from NYC's Leading Food Authority
Being included in Eater's best cookies guide is more than just recognition—it's validation from one of New York City's most respected food publications. Eater's rigorous selection process means this honor represents the collective voice of food experts, local critics, and discerning New Yorkers who understand what makes a truly exceptional cookie.
Since 1946, we've been perfecting our black & white cookies using the same time-honored recipes and techniques that made us a New York institution. This Eater recognition confirms that our commitment to quality and tradition continues to resonate with both longtime customers and new cookie enthusiasts discovering us for the first time.
What Makes Our Black & White Cookies Eater-Worthy
The Perfect Cake-Like Texture Our black & white cookies aren't your typical crunchy cookies—they're actually drop cakes with a soft, fluffy, cake-like texture that sets them apart from imitators found in delis and bodegas across the city. Each cookie is baked fresh daily to achieve that signature tender crumb that melts in your mouth.
Signature Fondant Frosting The secret to our award-winning black & whites lies in our signature fondant frosting. Unlike hard royal icing that shatters, our fondant bends slightly when bitten, creating the perfect balance of sweetness and texture. The vanilla and chocolate sides are applied by hand, ensuring each cookie meets our exacting standards.
Authentic New York Heritage As Eater recognizes, authentic black & white cookies are quintessentially New York. Our recipe dates back to the 1940s. We've maintained the same quality standards and traditional techniques that made these cookies a symbol of New York City culture.
From Seinfeld to Eater: A Legacy of Recognition
Our black & white cookies have been New York icons long before this latest Eater honor. They've been featured on beloved TV shows like Seinfeld and Mad Men, voted "Best in New York" by multiple publications, and endorsed by celebrities like Ina Garten and O Magazine. This Eater recognition adds another prestigious chapter to our long history of critical acclaim.
The fact that food experts consistently choose William Greenberg Desserts speaks to our unwavering commitment to quality. We've never compromised on ingredients, technique, or tradition—even as the city around us has changed dramatically since 1946.
Beyond Black & Whites: A Complete Cookie Experience
While Eater spotlighted our famous black & white cookies, our Upper East Side and Upper West Side locations offer an entire universe of exceptional cookies and treats:
Classic Cookies: Rainbow cookies, rugelach, macaroons, and seasonal specialties Premium Brownies: Rich, fudgey brownies that have their own devoted following
Traditional Jewish Baking: Challah, babka, and holiday treats
Custom Creations: Personalized cookies for special occasions
Experience Eater's Choice for Yourself
Ready to taste why Eater included us in their best cookies guide? Visit us at our convenient NYC locations:
Upper East Side Flagship
1100 Madison Avenue (near 82nd Street)
Steps from the Metropolitan Museum of Art
Upper West Side Location
285 Amsterdam Avenue (between 73rd & 74th Streets)
Perfect for Central Park visitors
Can't Make It to NYC?
We ship our Eater-featured black & white cookies nationwide, so you can experience New York's best cookies no matter where you are. Each cookie is carefully packaged to arrive fresh and delicious at your door.
Join the Eater-Endorsed Tradition
This recognition from Eater confirms what three generations of New Yorkers already knew—William Greenberg Desserts creates cookies that aren't just treats, they're cultural touchstones. Whether you're a lifelong New Yorker or visiting the city for the first time, our black & white cookies offer an authentic taste of New York heritage.
Thank you to Eater for this incredible recognition, and thank you to our loyal customers who have made us part of their New York story. When you choose William Greenberg Desserts, you're not just getting a cookie—you're getting a piece of New York City history, one perfectly frosted bite at a time.
Come taste the difference that nearly eight decades of baking excellence makes. From our family to yours, we're proud to continue serving New York's best cookies, now with the Eater seal of approval.
William Greenberg Desserts has been serving NYC's finest kosher baked goods since 1946. Featured in Eater's best cookies guide, our black & white cookies are available for nationwide shipping or at our Upper East Side and Upper West Side locations.