
Fresh Fruit Tarts in Bloom
Featured Items
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Creamy, Smooth, and Irresistible
Shop CheesecakeVery smooth, very soft, very creamy...our New York style cheesecake has a buttery graham cracker crust and is made with rich sour cream. While plain is a perennial favorite, there's also bittersweet marbled chocolate and smothered in fruit.
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The Gold Standard
Shop CookiesEnjoy a classic chocolate chip cookie with crispy edges and a chewy center, sugar cookies with colorful sprinkles, or homemade oatmeal raisin.

The taste of New York, anywhere
No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or visit our flagship bakery at 1100 Madison Avenue or our Upper West Side location at 285 Amsterdam Avenue in New York.
Enjoy Our Bestsellers
From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.
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Black & White Cookies
Regular price From $27.00Regular priceUnit price / per -
Black & White Gift Box
Regular price From $40.50Regular priceUnit price / per -
Hamantaschen
Regular price From $24.00Regular priceUnit price / per -
Custom Black & White Cookies
Regular price $40.50Regular priceUnit price / per -
Butter Cookies
Regular price $36.00Regular priceUnit price / per -
Linzer Tarts
Regular price From $24.00Regular priceUnit price / per

Decades of Decadence
Anyone who knows William Greenberg, knows our signature Black & White Cookies. Voted #1 in NYC with their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Bring our NYC bakery to your kitchen!
Order The William Greenberg Desserts Cookbook and enjoy recreating the bakery’s iconic recipes from the comfort of home.
Fresh From The Oven
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UWS - Things to Do in The Neighborhood
Take advantage of the UWS’s festive culinary offerings this week with a visit to our Upper West Side Bakery.
UWS - Things to Do in The Neighborhood
Take advantage of the UWS’s festive culinary offerings this week with a visit to our Upper West Side Bakery.
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Recommended by JTA for Passover Desserts
Celebrate freedom and buy, don’t bake, a delicious Passover dessert this year.
Recommended by JTA for Passover Desserts
Celebrate freedom and buy, don’t bake, a delicious Passover dessert this year.