Our carefully curated Easter collection features time-honored treats crafted with the same attention to detail that has defined our bakery since 1946.
Easter Cupcakes in Classic Flavors
Our vanilla and chocolate Easter cupcakes offer the perfect foundation for seasonal celebration. These classic flavors receive special Easter treatment with festive decorations and seasonal colors that transform familiar favorites into holiday centerpieces.
Each cupcake begins with our signature cake recipes—light, and perfectly balanced. The vanilla cupcakes deliver pure, clean flavor that showcases premium vanilla extract, while our chocolate versions provide rich chocolate flavor without overwhelming sweetness. Easter decorations complete these treats with seasonal charm that delights both children and adults.
Pastel Black & White Cookies for Spring
Our iconic pastel Black & White Cookies represent a seasonal transformation of New York's most beloved cookie. During Easter, we replace the traditional black and white icing with soft pastels that capture spring's gentle beauty while maintaining the authentic flavor that has made these cookies legendary.
The signature cake-like texture remains unchanged, as does our perfectly balanced fondant icing. Only the colors shift to embrace Easter's palette—creating cookies that honor our heritage while celebrating the season's renewal and joy.
Hand-Decorated Shortbread Artistry
Our hand-decorated buttery shortbread in festive shapes showcases the artistic skills of our decorators combined with premium shortbread that melts beautifully on the tongue. Each cookie is individually crafted, featuring intricate Easter designs including bunnies, eggs, flowers, and spring motifs.
The shortbread foundation uses only the finest butter and flour, creating a tender, crumbly texture that provides the perfect canvas for detailed decoration work. These cookies serve as both beautiful table decorations and delicious treats that guests will remember long after Easter concludes.
Traditional Hot Cross Buns with Authentic Ingredients
Our traditional hot cross buns with raisins and candied citrus honor centuries-old Easter baking traditions while meeting contemporary expectations for quality and flavor. These spiced, sweet buns feature the classic combination of plump raisins and bright candied citrus, topped with our signature icing cross.
The warm spice blend—including cinnamon, nutmeg, and traditional aromatics—creates the comforting fragrance and flavor that makes hot cross buns an essential part of Easter celebration. Each bun is crafted to achieve the perfect balance between sweet and spiced, soft and structured.
Convenient Ordering for Easter Planning
Available in-store and online, our Easter collection accommodates both planned celebrations and spontaneous holiday needs. Whether you prefer to visit our locations to see the complete selection or order online for convenience, we've made it easy to bring William Greenberg quality to your Easter table.
Important Timing: Order by April 14 for guaranteed Easter delivery. This deadline ensures that your Easter desserts will arrive fresh and on time for your celebration, allowing you to focus on other aspects of holiday preparation.
Two Convenient NYC Locations
Upper East Side Flagship
1100 Madison Avenue (between 82nd & 83rd Streets)
Experience our complete Easter collection in person
Upper West Side Location
285 Amsterdam Avenue (between 73rd & 74th Streets)
Convenient access to all seasonal favorites
Both locations maintain full inventory of our Easter specialties throughout the season, with knowledgeable staff available to help you select the perfect combination for your celebration.
Easter Traditions Made Exceptional
Each item in our Easter collection represents our commitment to elevating traditional holiday treats through superior ingredients, skilled craftsmanship, and thoughtful presentation. From the first bite of spiced hot cross bun to the last crumb of decorated shortbread, these desserts honor Easter's significance while delivering the exceptional quality our customers expect.
Seasonal Favorites That Create Memories
Our Easter seasonal favorites combine the comfort of familiar flavors with the excitement of special occasion treats. Whether you're continuing family traditions or starting new ones, these carefully crafted desserts provide the perfect sweet accompaniment to Easter's joy and celebration.
The variety in our collection ensures something special for every preference—from classic cupcake lovers to those seeking traditional holiday baking, from cookie enthusiasts to fans of seasonal specialties.
Don't wait—order by April 14 to guarantee your Easter desserts arrive perfectly timed for your celebration.