Greenberg Bakes Vegan!

Just released, Carol Becker, owner of Manhattan's renowned William Greenberg Desserts, reimagines nearly 80 years of baking tradition with her new book, "William Greenberg Desserts Bakes Vegan." Driven by customer demand for more parve kosher desserts and plant-based options, this collection spans everything from vegan cookies and cakes to tarts and savory breads—seamlessly blending traditional Jewish baking with modern dietary needs. Available exclusively here, in-store and for pre-order on Amazon.

Get the NEW Cookbook

Featured Items

  • High Holiday Traditions

    We bake a full range of holiday classics—from taiglach and walnut tortes to sponge cakes, honey cakes, and apple desserts. Each Kosher treat is made fresh and is ideal for sharing at Rosh Hashanah and Yom Kippur gatherings.

    SHOP THE HIGH HOLIDAYS 

  • Sweet and Simple

    We've been baking our signature almond macaroons for the holidays for many years.. Each batch is made with premium almond paste and carefully whipped egg whites, creating a crisp yet chewy texture and nutty flavor.

    SHOP ALMOND MACAROONS 

Our Black & White Cookies are #1 in NYC

Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Shop Black & Whites

Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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The Taste of New York, Anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our Upper West Side location at 285 Amsterdam Avenue in New York.

Shop Our Bakery

Delicious News & Updates

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  • An Elegant Torte for the Holidays

    An Elegant Torte for the Holidays

    Light enough to complement a break the fast table after Yom Kippur and festive enough to serve as the centerpiece for your Rosh Hashanah gathering.

    An Elegant Torte for the Holidays

    Light enough to complement a break the fast table after Yom Kippur and festive enough to serve as the centerpiece for your Rosh Hashanah gathering.

  • Study Break, Bakery Style

    Study Break, Bakery Style

    When it’s time for a break, nothing satisfies like a William Greenberg cupcake.

    Study Break, Bakery Style

    When it’s time for a break, nothing satisfies like a William Greenberg cupcake.

  • Honey Cake Tradition

    Honey Cake Tradition

    This golden Parve beauty is available in classic plain or luxurious raisin pecan.

    Honey Cake Tradition

    This golden Parve beauty is available in classic plain or luxurious raisin pecan.

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