Journal

Why Red Velvet Brownies Rule
Whether you're enjoying a snow day or simply brightening a January evening, our red velvet brownies deliver comfort and joy!
Why Red Velvet Brownies Rule
Whether you're enjoying a snow day or simply brightening a January evening, our red velvet brownies deliver comfort and joy!

Life's Too Short To Skip Dessert
Forget the guilt-ridden mantras of cutting carbs and avoiding sugar, eat dessert first starting with our luscious Strawberry Cream Cake!
Life's Too Short To Skip Dessert
Forget the guilt-ridden mantras of cutting carbs and avoiding sugar, eat dessert first starting with our luscious Strawberry Cream Cake!

Special Holiday Hours
Our Christmas Eve (December 24) and New Year's Eve (December 31) hours are 9 am-4pm at both our Upper East side 1100 Madison and Upper West Side, bakeries. We are closed...
Special Holiday Hours
Our Christmas Eve (December 24) and New Year's Eve (December 31) hours are 9 am-4pm at both our Upper East side 1100 Madison and Upper West Side, bakeries. We are closed...

Rugelach Like No Other!
Perfectly hand-rolled and generously filled, the flaky, buttery dough melts in your mouth with every bite.
Rugelach Like No Other!
Perfectly hand-rolled and generously filled, the flaky, buttery dough melts in your mouth with every bite.

🎄 Make Spirits Bright with Our Holiday Gift Boxes!
Perfect for corporate gifts or spreading holiday joy to loved ones near and far.
🎄 Make Spirits Bright with Our Holiday Gift Boxes!
Perfect for corporate gifts or spreading holiday joy to loved ones near and far.

A New Look for A New Generation ❤️
William Greenberg Desserts, reimagined. We've updated our bakery’s heritage branding for a new generation of dessert lovers.
A New Look for A New Generation ❤️
William Greenberg Desserts, reimagined. We've updated our bakery’s heritage branding for a new generation of dessert lovers.