A Little Green, A Lot of Tradition

A Little Green, A Lot of Tradition

This March, we're bringing our classic Manhattan baking tradition to St. Patrick’s Day with a seasonal collection rooted in craft, technique, and celebration. From hand-cut shortbread shamrocks to festive cakes, each piece reflects the same old-world methods that have defined the bakery since 1946.

The St. Patrick’s Day collection blends Irish-inspired design with William Greenberg’s uncompromising standards. Butter-rich shortbread cookies are finished in emerald and gold, hand-decorated with intricate shamrock and Celtic knot details that require real baking skill to execute. Even the bakery’s iconic Black & White Cookies are reimagined in bright green, offering a festive take on a New York classic.

Beyond cookies, the collection includes shamrock-topped cupcakes, perfect for St. Patrick’s Day gatherings. These are the same premium desserts our customers return for year after year, styled for the season. Whether you’re honoring your Irish heritage or marking the holiday with something special, this festive collection delivers celebration in every bite.

Pre-orders are now available, and quantities are limited. As always, St. Patrick’s Day favorites tend to sell out well before March 17.

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