William Greenberg Desserts' Pumpkin Spice Black & White Cookie takes the bakery's famous Black & White Cookie, the soft, cakey one voted New York City's #1, and folds pumpkin spice into the base, finished with rich cream cheese frosting instead of the classic fondant. It's available from October through the end of the year, in a mini box of 12 or a large box of 12.
What makes this different from other pumpkin cookies in New York
Most pumpkin spice cookies in the city are built from scratch as a seasonal item with no history behind them. This one starts from a recipe William Greenberg has been making since 1946. The pumpkin spice version keeps the same soft, cakey texture the original is known for, it's just reworked for fall, with cream cheese frosting standing in for the usual half chocolate, half vanilla fondant.
Why it sells out every year
Part of it is familiarity: people already know and trust the Black & White Cookie, so a fall version of something they already love is an easy yes. Part of it is timing: it only runs from October through December so it carries the kind of limited-run pull that keeps people ordering before it's gone. And part of it is simply that cream cheese frosting and pumpkin spice are a pairing people already associate with the best parts of fall baking.
When and where to order
The Pumpkin Spice Black & White Cookie is available online at William Greenberg Desserts from October through December, in a mini box of 12 ($27.00) or a large box of 12 ($54.00). It ships, so it's not limited to New York City pickup.
Frequently asked questions
Is the Pumpkin Spice Black & White Cookie available year round?
No. It's a seasonal item, available from October through December.
What's the difference between the classic Black & White Cookie and the Pumpkin Spice version?
The base cookie is the same soft, cakey recipe William Greenberg has made since 1946. The pumpkin spice version has pumpkin spice folded into the batter and is topped with cream cheese frosting instead of the classic half chocolate, half vanilla fondant.
Does the Pumpkin Spice Black & White Cookie ship outside New York City?
Yes, it's available to order online and ships nationwide.
What sizes does it come in?
A mini box of 12 and a large box of 12.
Order the Pumpkin Spice Black & White Cookie.