
THE BABKA THAT MAKES MANHATTAN SWOON
Featured Items
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HIGH HOLIDAY TRADITIONS
SHOP THE HIGH HOLIDAYSWe bake a full range of holiday classics—from taiglach and walnut tortes to sponge cakes, honey cakes, and apple desserts. Each Kosher treat is made fresh and is ideal for sharing at Rosh Hashanah and Yom Kippur gatherings.
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SWEET AND SIMPLE
SHOP ALMOND MACAROONSFor over 70 years, we've been baking our signature almond macaroons using Mr. Greenberg's time-honored recipe. Each batch is made with premium almond paste and carefully whipped egg whites, creating a crisp yet chewy texture and rich, nutty sweetness.

Our Black & White Cookies are #1 in NYC
Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Bring our bakery to your kitchen!
Order The William Greenberg Desserts Cookbook and enjoy recreating the bakery’s iconic recipes from the comfort of home.
Enjoy Our Bestsellers
From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.
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Black & White Cookies
Regular price From $27.00Regular priceUnit price / per -
Black & White Gift Box
Regular price From $40.50Regular priceUnit price / per -
Hamantaschen
Regular price From $24.00Regular priceUnit price / per -
Custom Black & White Cookies
Regular price $40.50Regular priceUnit price / per -
Butter Cookies
Regular price $36.00Regular priceUnit price / per -
Linzer Tarts
Regular price From $24.00Regular priceUnit price / per

The taste of New York, anywhere
No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our Upper West Side location at 285 Amsterdam Avenue in New York.
Delicious News & Updates
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A Torte That’s As Elegant As Your Holiday Table
Light enough to complement a break-fast table after Yom Kippur and festive enough to serve as the centerpiece for your Rosh Hashanah gathering.
A Torte That’s As Elegant As Your Holiday Table
Light enough to complement a break-fast table after Yom Kippur and festive enough to serve as the centerpiece for your Rosh Hashanah gathering.
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Study Break, Bakery Style
When it’s time for a break, nothing satisfies like a William Greenberg cupcake.
Study Break, Bakery Style
When it’s time for a break, nothing satisfies like a William Greenberg cupcake.
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Honey Cake Tradition
This golden Parve beauty is available in classic plain or luxurious raisin pecan.
Honey Cake Tradition
This golden Parve beauty is available in classic plain or luxurious raisin pecan.
Fresh From The Oven
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