Greenberg Bakes Vegan!

Just released, Carol Becker, owner of Manhattan's renowned William Greenberg Desserts, reimagines nearly 80 years of baking tradition with her new book, "William Greenberg Desserts Bakes Vegan, Plant-based Recipes From An Iconic New York Bakery." Driven by customer demand for more parve kosher desserts and plant-based options, this collection spans everything from vegan cookies and cakes to tarts and savory breads—seamlessly blending traditional Jewish baking with modern dietary needs. Available exclusively here, in-store and on Amazon.

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Featured Items

  • Cookies with FIFA World Cup 2022 logo on a pink background

    Worth Cheering For

    Our famous shortbread cookies get a World Cup makeover just in time for watch parties, office pools, and game day gatherings. We also bake custom Black & whites for your favorite countries.

    Order World Cup Shortbreads 

  • For the Dad Who Loves Chocolate

    Rich, satisfying, and ready to ship nationwide, these are the brownies New Yorkers have loved for generations. Also available in festive gift tins that ship nationwide.

    Order Brownies for Dad 

  • Pride, Baked Bright

    Celebrate Pride Month with William Greenberg’s Pride Black & White Cookies and Rainbow Cake, two colorful takes on New York bakery classics made for June celebrations and gifting.

    Celebrate Pride Desserts 
  • a plate of black & white dookies with large (" black & white cookie cake next to it for size comparison

    Simple. Classic. Unforgettable.

    Our iconic black & white cookies are where tender vanilla cake meets smooth fondant. We even make a black & white cookie cake for when you really want to make an impression.

    Shop Black & Whites 
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Our Black & White Cookies are #1 in NYC

Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Shop Black & Whites

Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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The Taste of New York, Anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our Upper West Side location at 285 Amsterdam Avenue in New York.

Shop Our Bakery

Delicious News & Updates

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