Greenberg Bakes Vegan!

Just released, Carol Becker, owner of Manhattan's renowned William Greenberg Desserts, reimagines nearly 80 years of baking tradition with her new book, "William Greenberg Desserts Bakes Vegan, Plant-based Recipes From An Iconic New York Bakery." Driven by customer demand for more parve kosher desserts and plant-based options, this collection spans everything from vegan cookies and cakes to tarts and savory breads—seamlessly blending traditional Jewish baking with modern dietary needs. Available exclusively here, in-store and for pre-order on Amazon.

Get the NEW Cookbook

Featured Items

  • Little Bakers, Big Fun

    The William Greenberg Desserts Kids' Baking Kit comes packed with child-sized tools and two beloved recipes from the iconic New York bakery. Perfect for young aspiring pastry chefs for birthdays, special occasions, or everyday kitchen adventures.

    Shop The Kid's Baking Kit 

  • Brownie Points Guaranteed

    These aren't your average brownies – they're "The Brownie of New York"! Featured on Mad Men, choose from nine different award winning brownies including caramel, M&M, red velvet, cheesecake, blondies, and gluten-free varieties.

    Shop Brownies 

Our Black & White Cookies are #1 in NYC

Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Shop Black & Whites

Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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The Taste of New York, Anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our Upper West Side location at 285 Amsterdam Avenue in New York.

Shop Our Bakery

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  • An Elegant Torte for the Holidays

    An Elegant Torte for the Holidays

    Light enough to complement a break the fast table after Yom Kippur and festive enough to serve as the centerpiece for your Rosh Hashanah gathering.

    An Elegant Torte for the Holidays

    Light enough to complement a break the fast table after Yom Kippur and festive enough to serve as the centerpiece for your Rosh Hashanah gathering.

  • Study Break, Bakery Style

    Study Break, Bakery Style

    When it’s time for a break, nothing satisfies like a William Greenberg cupcake.

    Study Break, Bakery Style

    When it’s time for a break, nothing satisfies like a William Greenberg cupcake.

  • Honey Cake Tradition

    Honey Cake Tradition

    This golden Parve beauty is available in classic plain or luxurious raisin pecan.

    Honey Cake Tradition

    This golden Parve beauty is available in classic plain or luxurious raisin pecan.

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