Featured Items

  • Rainbow cake with buttercream icing and sprinkles

    CELEBRATE THE RAINBOW

    A best-seller, our vibrant rainbow cake features layers of vanilla cake in 6 beautiful colors, iced with our buttercream frosting topped with colorful rainbow sprinkles. We also offer Rainbow Black & Whites for Pride.

    Shop Pride Month Desserts 

  • MIX, MEASURE, & MAKE MAGIC

    Calling all mini pastry chefs! Our new Kids' Baking Kit is here. Packed with pint-sized tools and two beloved William Greenberg Desserts' recipes, it is perfect for birthdays, special occasions, or rainy day kitchen adventure. Yes, Chef.

    Shop Kids Baking Kits 

Our Black & White Cookies are #1 in NYC

Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Shop Black & Whites

Bring our bakery to your kitchen!

Order The William Greenberg Desserts Cookbook and enjoy recreating the bakery’s iconic recipes from the comfort of home.

Get the Cookbook

Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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The taste of New York, anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our Upper West Side location at 285 Amsterdam Avenue in New York.

Shop Our Bakery

Delicious News & Updates

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