Journal

William Greenberg schnecken spiral sweet rolls feature pillowy dough swirled with cinnamon sugar and topped with sticky maple-pecan goodness

The Grandfather of Cinnamon Buns

Meet Schnecken — the German ancestor of America's beloved sticky and cinnamon buns.

The Grandfather of Cinnamon Buns

Meet Schnecken — the German ancestor of America's beloved sticky and cinnamon buns.

See you at Dan's Rosé Soirée May 25!

See you at Dan's Rosé Soirée May 25!

Kick off the Hamptons summer season at Dan’s Rosé Soirée featuring our iconic desserts.

See you at Dan's Rosé Soirée May 25!

Kick off the Hamptons summer season at Dan’s Rosé Soirée featuring our iconic desserts.

Red, white and blue cookies on a white plate for Memorial Day from William Greenberg Desserts

A SWEET MEMORIAL DAY SALUTE

Fire up the grill and sweeten your Memorial Day weekend with our star-spangled treats – because every backyard BBQ deserves a little New York magic!

A SWEET MEMORIAL DAY SALUTE

Fire up the grill and sweeten your Memorial Day weekend with our star-spangled treats – because every backyard BBQ deserves a little New York magic!

Three elegant heart-shaped petiti fours on a white plate - Miniature cake bites iced to perfection in vanilla an d chocolate with rose icing.

The Classics, Curated For Mom

This Mother's Day, honor her with New York’s most iconic treats from hand-iced shortbreads to elegant petit fours.

The Classics, Curated For Mom

This Mother's Day, honor her with New York’s most iconic treats from hand-iced shortbreads to elegant petit fours.

Taste of the West Side Information May 30-31, 2025

Join Us For The Taste of The West Side May 30 & 31

Taste of the West Side is making its highly anticipated comeback to the Upper West Side on May 30th and 31st, 2025.

Join Us For The Taste of The West Side May 30 & 31

Taste of the West Side is making its highly anticipated comeback to the Upper West Side on May 30th and 31st, 2025.

William Greenberg's iconic Coconut Layer Cake, a sumptuous dessert featuring delicate layers of vanilla cake embraced by rich, creamy frosting and generously coated with premium shredded coconut.

LEGENDARY COCONUT CAKE

Transport your taste buds to tropical paradise with our iconic Coconut Layer Cake

LEGENDARY COCONUT CAKE

Transport your taste buds to tropical paradise with our iconic Coconut Layer Cake