William Greenberg Desserts has been spotlighted in Gothamist's comprehensive food guide to the Upper East Side! In their "Uptown Finale: A Seamless Guide to the UES," Gothamist recognized us as the definitive destination for New York's most iconic cookie, calling our Black & White cookies "the absolute best in NYC."
Gothamist's Seal of Approval for NYC's Best Black & White Cookies
Gothamist praised our black & white cookies for their "sweet, intense fondant spread thick" with both chocolate and vanilla sides that are "true-to-flavor and equally good." They specifically noted that our cookie base is "firm enough that you're not tempted to call it 'cake,'" with "just the slightest hint of citrus in the mix."
This recognition from one of New York City's most trusted food publications validates what we've known since 1946—our commitment to traditional recipes and quality ingredients creates cookies that truly represent the gold standard of this quintessential New York treat.
An Upper East Side Institution Since 1946
Gothamist highlighted our legacy as an "Upper East Side classic" that "has been holding it down on Madison Avenue since 1946." This longevity speaks to our unwavering dedication to the authentic recipes and traditional baking methods that made us a neighborhood institution.
Our founder, William Greenberg, established our bakery with a simple mission: create exceptional baked goods using the finest ingredients and time-honored techniques. Nearly eight decades later, we continue to honor that commitment, earning recognition from food experts who understand what makes a truly exceptional black & white cookie.
What Makes Our Black & White Cookies Gothamist-Worthy
Perfect Fondant Application Gothamist specifically praised our signature fondant, which we spread generously on both the chocolate and vanilla sides. Our fondant has the perfect consistency—sweet and intense, but not overpowering, creating the ideal balance that makes each bite memorable.
Authentic Cookie Texture Unlike mass-produced versions that can be too cake-like or too hard, our black & white cookies achieve the perfect texture that Gothamist noted—firm enough to maintain structural integrity while remaining tender and flavorful.
Subtle Flavor Complexity The slight citrus note that Gothamist detected isn't accidental—it's part of our original recipe that adds depth and brightness to balance the rich fondant, creating a more sophisticated flavor profile than typical versions.
Beyond Black & Whites: A Complete UES Experience
Gothamist also recognized our broader offerings, noting that "the fun doesn't stop there" and praising our "Pound Cakes, Babkas, and juicy Rainbow Cookies" as "all high-quality baked goodies as well."
This comprehensive recognition reflects our role as more than just a black & white cookie destination—we're a full-service bakery that has been part of the Upper East Side community for generations, offering:
Traditional Jewish Baking: Authentic babka, challah, and rugelach made with heritage recipes
Classic American Desserts: Pound cakes, rainbow cookies, and seasonal specialties
Custom Celebrations: Wedding cakes, birthday treats, custom colored Black & Whites and holiday confections
Premium Brownies: Rich, fudgey brownies that have their own devoted following
Supporting Upper East Side Community Through Every Order
Gothamist's guide emphasized the importance of supporting local neighborhood institutions, especially during challenging times. When you choose William Greenberg Desserts, you're not just getting exceptional baked goods—you're supporting a business that has been woven into the fabric of the Upper East Side for nearly 80 years.
We've served generations of families, celebrated countless milestones, and remained committed to our community through all of New York's changes. This Gothamist recognition reinforces our position as an essential part of the Upper East Side dining landscape.
Convenient Delivery Throughout NYC
While Gothamist featured us in their Seamless delivery guide, we offer multiple ways to enjoy our award-winning treats:
Upper East Side Flagship Location
1100 Madison Avenue (between 82nd & 83rd Streets)
Visit our historic storefront where it all began
Upper West Side Location
285 Amsterdam Avenue (between 73rd & 74th Streets)
Convenient for Central Park visitors and UWS residents
Delivery & Shipping
Available through Seamless and direct from our website for nationwide shipping
Experience Gothamist's Choice for NYC's Best Cookies
Ready to taste what Gothamist calls "the absolute best Black and White Cookie in NYC"? Whether you're ordering delivery for a cozy night in or visiting our Madison Avenue flagship for the full experience, you'll discover why food experts consistently choose William Greenberg Desserts.
Each black & white cookie is handcrafted using the same techniques and recipes that earned us this Gothamist recognition. From the perfectly balanced fondant to the subtle complexity of flavors, every element reflects our commitment to maintaining the highest standards of New York baking tradition.
A Sweet Legacy Continues
This feature in Gothamist's UES guide joins a long list of accolades from respected publications, but it holds special significance as recognition of our integral role in the Upper East Side community. We're proud to be highlighted alongside the neighborhood's other culinary treasures as a destination that defines the area's character.
Thank you to Gothamist for this wonderful recognition, and thank you to our loyal customers who have made us part of their New York story. When you choose our black & white cookies, you're experiencing a piece of authentic New York heritage that continues to earn critical acclaim after nearly eight decades.
William Greenberg Desserts has been serving the Upper East Side since 1946. Featured in Gothamist's UES food guide for having "the absolute best Black and White Cookie in NYC," we offer delivery throughout the city and nationwide shipping.
