At William Greenberg, every recipe reflects a commitment to balance, tradition, and thoughtful execution. That same philosophy guides our approach to vegan desserts, developed under the direction of owner and master baker Carol Becker.
Carol’s work in plant-based baking is explored in her newest cookbook, William Greenberg Desserts Bakes Vegan, which brings the bakery’s signature sensibility to a modern audience. Rather than reimagining classics beyond recognition, the book, like the bakery itself, focuses on restraint, structure, and flavor, proving that vegan desserts can be every bit as refined and satisfying as their traditional counterparts.
At the bakery, this approach translates into vegan desserts that feel intentional and composed. The emphasis is on balance and texture, with flavors that are clear and well-defined rather than overly sweet or experimental. Each dessert is designed to sit comfortably alongside William Greenberg’s long-standing favorites, offering parve and plant-based options that feels cohesive with the rest of the collection.
What sets these desserts apart is not novelty, but continuity. They reflect the same standards that have defined William Greenberg Desserts for generations: careful baking, respect for ingredients, and a belief that great desserts don’t need embellishment to stand out.
Whether discovered through the bakery or Carol Becker’s cookbook, our vegan desserts represent a natural evolution of a classic New York institution, one rooted in tradition, guided by experience, and made for modern tastes.