In Uncertain Times Choose Greenberg

In Uncertain Times Choose Greenberg

The Takeout highlights William Greenberg Desserts as one of the 5 Local Bakeries, journalist Joe Hoeffner doesn't miss in New York.

In moments of economic uncertainty, indulgence doesn’t disappear—it gets smaller, sweeter, and more intentional. This piece explores the rise of “little luxuries,” with New York City bakeries leading the charge. While the city isn’t known for inexpensive food, its bakery scene offers something rare: deeply local treats that can’t be replicated elsewhere.

The article looks beyond global chains to highlight bakeries that feel distinctly New York—among them William Greenberg Desserts, a longtime city institution that continues to prove why classic craftsmanship still resonates. Alongside newer standouts, Greenberg’s inclusion underscores a broader point: when times are uncertain, New Yorkers turn to trusted, well-made sweets that deliver comfort, quality, and joy in a single bite.

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