William Greenberg Desserts at 1100 Madison Avenue is one of Cathy Franklin’s Upper East Side essentials, according to “The Local Next Door: The Upper East Side with Cathy Franklin,” published by Inhabit by Corcoran on November 3, 2026. Franklin, one of Corcoran’s top agents and an Upper East Side resident since ninth grade, names our Black & White cookies, baked fresh every day, as her order.
A Neighborhood Guide from Someone Who Knows It
The guide maps the Upper East Side the way longtime residents live it. William Greenberg Desserts appears alongside E.A.T., Nicola’s, William Poll, and Dempsey & Carroll, businesses that have served the same blocks for decades.
On Madison Avenue Since 1946
William Greenberg Desserts has been part of Upper East Side life since 1946. Our Madison Avenue bakery is still where neighbors stop for a box of Black & Whites, rugelach, or a babka on the way home, and our Upper West Side shop at 285 Amsterdam Avenue carries the same recipes across the park.
Read the full guide on Inhabit
Frequently Asked Questions
Where is William Greenberg Desserts on the Upper East Side?
William Greenberg Desserts is at 1100 Madison Avenue, New York, New York. There is also an Upper West Side bakery at 285 Amsterdam Avenue.
What did Cathy Franklin recommend at William Greenberg Desserts?
In Inhabit by Corcoran’s “The Local Next Door,” Cathy Franklin recommends the Black & White cookies, which are baked fresh every day.
Are William Greenberg Desserts’ Black & White cookies baked fresh?
Yes. The Black & White cookies are baked fresh every day.
Can I order Black & White cookies online?
Yes. Black & White cookies can be ordered online for local delivery or shipping.