Our crumb cake has quiet confidence. The base is soft and buttery, the crumb generous without feeling excessive, and the balance exactly where it should be. Nothing feels showy, but nothing is left to chance either.
Part of crumb cake’s appeal is how easily it moves through the day. It works with coffee in the morning, holds its own at brunch, and feels just as right in the afternoon when something small but satisfying is called for. It does not need an occasion, which is exactly why it ends up part of so many.
Available in blueberry, cinnamon, or a mix of both, William Greenberg’s crumb cake is the kind of bakery staple that tends to disappear faster than expected. It is worth having on hand, even if it rarely lasts that long.