Long before cinnamon rolls and sticky buns became American breakfast staples, there was Schnecken. This German-inspired delight—whose name charmingly translates to "snails"—has been the cornerstone of our bakery since William Greenberg first opened in 1946.
What makes our Schnecken special? It begins with our signature yeasted sour cream dough, creating a pillowy texture that perfectly balances the sweet filling. Each roll is lovingly swirled with cinnamon sugar, then topped with a gloriously sticky mixture of maple syrup, chopped pecans, and plump raisins that caramelizes during baking.
For generations of New Yorkers, our Schnecken have marked special moments, particularly during the holiday season. There's something magical about starting Thanksgiving morning or Christmas Day by unraveling these spiraled treats alongside loved ones. The tradition has such staying power that families who moved away from the city still order our schnecken for shipping nationwide, refusing to celebrate without them.
Whether you're continuing a family tradition or starting a delicious new one, our Schnecken offer a taste of authentic New York heritage in every bite. Visit us on Madison Avenue or Amsterdam Avenue to experience why this German ancestor of the American sticky bun has remained an essential indulgence for over 75 years.