We've taken everything you love about rocky road ice cream and transformed it into a sophisticated bakery treat that's been captivating New Yorkers since we first introduced them.
A Nostalgic Flavor Gets the William Greenberg Treatment
Our Rocky Road Brownies capture all the classic elements that make this flavor combination so irresistible—premium walnuts, gooey marshmallows, and rich chocolate chips—but elevate them with our signature baking expertise developed over nearly eight decades.
A Delightful Addition To Our Famous Fudgey Classics
While our traditional brownies are celebrated for their rich, fudgey density, our Rocky Road Brownies offer something different. These special treats feature a lighter, cake-like texture that provides the perfect canvas for the rocky road toppings.
This deliberate textural choice creates an entirely new brownie experience—one that's equally satisfying but offers a welcomed change of pace when you're craving something a bit different. The fluffy brownie base allows the marshmallow and walnut flavors to shine while providing structural support for all those delicious mix-ins.
A Sophisticated Take on Playful Nostalgia
Rocky road has always been a playful flavor—the kind that brings back childhood memories of ice cream shops and summer treats. Our Rocky Road Brownies honor that nostalgic spirit while elevating it with the sophisticated baking techniques and premium ingredients that define William Greenberg Desserts.
We use only the finest walnuts, high-quality chocolate chips, and fresh marshmallows to ensure every component contributes to the overall excellence. This attention to detail transforms a simple flavor concept into a gourmet bakery experience worthy of our Food & Wine Global Tastemaker reputation.
Why They've Become a Greenberg Favorite
Since introducing our Rocky Road Brownies, they've quickly earned a devoted following among our customers. Here's why New Yorkers can't get enough:
Unique Texture Profile: The cake-like consistency offers something different from traditional dense brownies Balanced Flavors: Each element complements the others without overwhelming Premium Ingredients: Quality you can taste in every bite Nostalgic Appeal: Familiar flavors presented in an elevated format Perfect Portion: Satisfying without being overly heavy
Available at Both NYC Locations and Nationwide
Ready to experience our Rocky Road Brownies for yourself? Visit us at either of our convenient New York locations:
Upper East Side Flagship
1100 Madison Avenue (between 82nd & 83rd Streets)
Our historic location where baking innovation continues
Upper West Side Location
285 Amsterdam Avenue (between 73rd & 74th Streets)
Perfect for Central Park visitors and UWS residents
Can't Visit in Person?
We ship our Rocky Road Brownies nationwide, carefully packaged to arrive fresh and delicious at your door.
Perfect for Any Occasion
Our Rocky Road Brownies work beautifully for:
Casual Indulgence: When you want something special but not too heavy Office Treats: Lighter than our fudgy classics but equally impressive Gift Giving: A unique offering that shows thoughtfulness Special Celebrations: Something familiar yet elevated for gatherings Afternoon Pick-Me-Up: Perfect with coffee or tea
The William Greenberg Difference
What sets our Rocky Road Brownies apart from any other version you might find is our commitment to excellence in every detail. From our carefully developed recipe that achieves the perfect cake-like texture to our selection of premium mix-ins, every element reflects the quality standards that have made us a New York institution since 1946.
Our bakers craft each batch with the same attention to detail that goes into our famous black & white cookies and traditional brownies. This consistency of excellence across our entire product line is why food critics and customers alike continue to choose William Greenberg Desserts.
One Bite Says It All
The true test of any dessert is that first bite—and our Rocky Road Brownies deliver an experience that immediately explains why they've become such a favorite. The moment you taste the combination of fluffy brownie, crunchy walnuts, gooey marshmallows, and rich chocolate chips, you'll understand why this sophisticated take on a nostalgic flavor has earned its place in our permanent collection.
Come discover why New Yorkers have been falling in love with our Rocky Road Brownies. Whether you visit our Madison Avenue flagship or Amsterdam Avenue location, or order online for nationwide shipping, you're in for a treat that perfectly balances nostalgia with sophistication.
William Greenberg Desserts' Rocky Road Brownies offer a sophisticated take on the classic ice cream flavor. Available at our Upper East Side and Upper West Side locations, or shipped nationwide. Since 1946.