For New York babies, there's only one proper first cookie: a Black & White.
Few occasions call for a thoughtful gift quite like the arrival of a new baby. Whether you're welcoming a newborn, celebrating a baby shower, or sending congratulations from afar, a memorable gift is a wonderful way to share in the joy.
Our Black & White Teether is a playful tribute to the cookie that has made William Greenberg famous for generations. Designed for the quintessential New York baby, it's a charming keepsake that parents love almost as much as their little ones.
For those looking for a complete gift, our Welcome Home Little One Baby Gift Box brings together baby-themed treats and keepsakes in one thoughtful package. It's a sweet way to celebrate new parents, welcome a newborn home, or send your best wishes when you can't be there in person.
Our baby collection is also a favorite for baby showers and gender reveal celebrations. Featuring our signature pink & white and blue & white cookies, these festive treats add a uniquely New York touch to the occasion while showcasing the same recipe that has earned William Greenberg recognition as New York City's favorite Black & White Cookie.
After all, every New Yorker has to start somewhere.
Whether you're welcoming a future Upper East Sider, a future Yankee fan, or simply the newest member of the family, our baby gifts help celebrate life's sweetest beginnings with a little New York tradition.