We're proud to be named by Eater as one of the best Jewish bakeries in New York.
Eater New York has recognized us as one of the best Jewish bakeries in New York City in their comprehensive guide to the city's finest babka, rugelach, and traditional Jewish baked goods.
A Legacy of Authentic Jewish Baking Since 1946
Being included alongside New York's most celebrated Jewish bakeries is both an honor and a testament to the authentic recipes and traditional techniques that have defined William Greenberg Desserts for nearly eight decades. Since our founder William Greenberg first opened our doors in 1946 after returning from World War II, we've remained committed to preserving the art of traditional Jewish baking.
What Makes Our Jewish Classics Special
Our Famous Babka Our chocolate and cinnamon babka are crafted using Aunt Gertrude's original sour cream yeast dough recipe, creating that signature pillowy, moist texture that New Yorkers have come to expect. Each loaf is carefully swirled with melted butter, brown sugar, and generous amounts of chocolate or cinnamon, then topped with our signature streusel crumbs. Our chocolate babka also features toasted pecans for an extra layer of flavor and texture.
Traditional Rugelach Made with our time-tested techniques, our rugelach feature buttery, flaky pastry wrapped around classic fillings including chocolate, cinnamon, and fruit preserves. Each piece is hand-rolled to achieve the perfect spiral and baked until golden brown.
Authentic Challah Our challah bread has been part of countless family traditions across New York City. Braided fresh daily using traditional methods, our challah offers the perfect balance of sweetness and texture that makes it ideal for both Shabbat dinners and everyday enjoyment.
Why Eater's Recognition Matters
Eater's guide to New York's best Jewish bakeries represents the gold standard for food journalism in the city. Their recognition reflects not just the quality of our baked goods, but our commitment to maintaining authentic Jewish baking traditions in an increasingly modern marketplace.
The article highlights the importance of preserving traditional Jewish baking methods and recipes, something that has always been at the heart of what we do at William Greenberg Desserts. From our kosher-certified kitchen to our use of premium ingredients, every detail reflects our dedication to authenticity.
More Than Just Recognition
This honor from Eater comes at a time when interest in traditional Jewish foods is experiencing a renaissance. New Yorkers and visitors alike are seeking authentic experiences that connect them to the city's rich culinary heritage. Our inclusion in this prestigious list reinforces our position as guardians of these time-honored traditions.
Visit Us and Taste the Difference
Whether you're a longtime fan or discovering us for the first time through Eater's recommendation, we invite you to experience the authentic Jewish baking that has made us a New York institution:
Upper East Side Flagship
1100 Madison Avenue
New York, NY 10028
Upper West Side Location
285 Amsterdam Avenue
New York, NY 10023
Can't Visit In Person?
We ship our famous babka, rugelach, black & white cookies, and other specialties nationwide. Experience the taste of authentic New York Jewish baking no matter where you are.
Join Our Sweet Tradition
Being recognized by Eater as one of NYC's best Jewish bakeries is more than an accolade—it's validation of our commitment to preserving the recipes, techniques, and traditions that have made Jewish baking such an integral part of New York's culinary identity.
From our signature black & white cookies (voted "Best in New York") to our traditional Jewish holiday specialties, every item we create honors both our vision and the generations of bakers who have kept these traditions alive.
Thank you to Eater for this incredible recognition, and thank you to our loyal customers who have made us part of their family traditions for nearly eight decades. Here's to many more years of authentic Jewish baking in the heart of New York City.
William Greenberg Desserts has been serving authentic kosher baked goods to New York City since 1946. Visit us at our Upper East Side flagship (1100 Madison Avenue) or Upper West Side location (285 Amsterdam Avenue), or order online for nationwide shipping.