Easter arrives at William Greenberg Desserts with a flourish of seasonal artistry and exceptional flavors. Our spring collection represents a careful balance between festive celebration and the refined quality that has distinguished our bakery for nearly eight decades.
Seasonal Specialties Worth the Wait
Each March, our bakers shift focus to creating an Easter collection that captures the season's renewal while maintaining our commitment to superior ingredients and craftsmanship. This annual transformation brings unique treats available nowhere else and only during this special time of year.
The result is a curated selection that elevates Easter celebrations beyond the ordinary, offering desserts that serve as both beautiful centerpieces and memorable flavor experiences.
Artisanal Shortbread with Intricate Details
Each hand-decoratedcookie begins with our rich, buttery shortbread recipe—a formula refined over decades to achieve the perfect crumb and flavor balance.
The decoration process involves skilled artisans who hand-pipe intricate Easter designs: delicate bunnies, ornate eggs, and spring botanicals that showcase both technical precision and creative flair.
Signature Black & Whites in Spring Hues
During Easter season, we transform our iconic Black & White cookies into pastel variations that maintain their legendary taste while embracing spring's gentler palette. Soft lavenders, mint greens, and rose tones replace the traditional black and white, creating cookies that feel both familiar and refreshingly seasonal.
The foundational elements remain unchanged: our signature cake-like base and perfectly balanced fondant icing. Only the colors shift, allowing these seasonal variations to honor our heritage while celebrating the Easter spirit.
Grand Layer Cakes for Grand Celebrations
Our Easter layer cakes represent sophisticated engineering disguised as beautiful desserts. Multiple tiers of carefully developed cake recipes support complementary fillings and frostings, creating desserts that impress visually while delivering complex, satisfying flavors.
Each cake is constructed to serve specific group sizes, from intimate family gatherings to larger community celebrations. We also offer Easter cupcakes.
Fresh Fruit Tarts Celebrating Spring's Arrival
Our fruit tarts showcase the season's first premium fruits arranged atop buttery pastry shells and smooth custard fillings. We source fruits at their peak ripeness, ensuring that each tart delivers both visual appeal and optimal flavor.
The pastry shells are crafted fresh daily using traditional techniques that create the perfect texture—crisp enough to provide structure, tender enough to complement the soft fruit and creamy filling. These tarts represent spring's abundance translated into elegant, refined desserts.
Quality Standards That Define Excellence
Every item in our Easter collection adheres to the same rigorous standards that have earned our bakery its reputation for excellence. Premium ingredients, time-tested techniques, and careful attention to presentation ensure that each dessert meets the expectations established over nearly eight decades of operation.
This commitment extends from ingredient selection through final decoration, ensuring consistency across our entire seasonal offering.
Multiple Ways to Experience Our Collection
Our Easter desserts are available through multiple channels designed to accommodate different preferences and schedules. Online ordering provides convenience for advance planning, while in-store visits allow customers to see the full collection and receive personalized recommendations.
Upper East Side Location
1100 Madison Avenue
Complete collection viewing and immediate availability
Upper West Side Location
285 Amsterdam Avenue
Full selection with convenient neighborhood access
Online Platform
Comprehensive catalog with pickup and delivery options
Seasonal Timing and Availability
Our Easter collection operates on a seasonal schedule that ensures freshness while accommodating the holiday's timing. Advance ordering is recommended for larger celebrations, though we maintain inventory for spontaneous purchases throughout the Easter season.
This approach allows us to balance preparation requirements with customer convenience, ensuring that both planned celebrations and last-minute needs receive appropriate attention.
A Tradition of Easter Excellence
For nearly eight decades, William Greenberg Desserts has contributed to New York families' Easter celebrations through exceptional seasonal baking. Our Easter collection continues this tradition while evolving to meet contemporary expectations for both quality and presentation.
Each year brings refinements to our offerings, ensuring that our Easter desserts remain relevant and exciting while honoring the time-tested principles that built our reputation for excellence.