Experience the delicate craftsmanship of William Greenberg Desserts' renowned rugelach, where we hand-roll each crescent-shaped pastry using a time-honored recipe that has delighted Upper East Side customers for generations. Our signature rugelach features a tender, flaky cream cheese dough with generous fillings of cinnamon-sugar with walnuts, rich chocolate, tangy apricot preserves, or raspberry—each variety perfected through decades of careful refinement. Unlike mass-produced versions, William Greenberg rugelach undergoes an intensive process where skilled bakers roll paper-thin dough, brush it with butter, layer premium fillings, then carefully shape each piece into perfect crescents before baking to golden perfection. Available in traditional flavors that honor Jewish baking heritage and innovative combinations that reflect contemporary NYC tastes, our kosher-certified rugelach serves as the ideal treat for Shabbat dessert tables, holiday celebrations, corporate gift baskets, or elegant tea service. Our rugelach travels beautifully, making it a favored choice for sending a taste of New York to loved ones nationwide, while locals appreciate the fresh-baked availability at both our Upper East and West Side locations. Whether selecting classic cinnamon for Jewish celebrations, chocolate for office meetings, or assorted boxes for holiday gifts, customers discover why food critics consistently rank William Greenberg rugelach among NYC's finest Jewish pastries. The perfect accompaniment to coffee or tea, these palm-sized pastries deliver sophisticated sweetness without overwhelming richness, embodying the refined approach to traditional baking that defines every William Greenberg creation from our ovens to your table.
