On the Upper East Side, back to school has its own rituals. New uniforms, fresh notebooks, and a stop at William Greenberg Desserts. Since 1946, we have been the after-school tradition for New York families who know that the first day deserves something worth looking forward to. Our Black & White cookies are voted the best in New York City. Our rugelach, made from Aunt Gertrude's original cream cheese dough recipe, come in five flavors. Our brownies have appeared on AMC's Mad Men and been called the best cocoa treat in New York by Town & Country. All three ship nationwide, so wherever the school year takes you, the best part of the first day is still within reach. Order online or visit us at 1100 Madison Avenue or 285 Amsterdam Avenue in Manhattan.
