By the middle of Hanukkah, the holiday has settled into its rhythm. Candles glow a little brighter, evenings stretch longer, and the table welcomes something more generous. This is the moment for babka.
William Greenberg Desserts’ cinnamon swirl babka is a study in classic New York baking. Made with an heirloom sour-cream yeast dough, it bakes up soft and pillowy, with a richness that feels both comforting and familiar. Inside, melted butter, brown sugar, and deep ribbons of cinnamon wind through every slice, finished with a thick, buttery streusel that adds just the right contrast of crisp and crumb.
This is a babka meant to be sliced slowly and shared generously. It lingers on the table as conversation continues, pairing effortlessly with coffee or tea and inviting just one more piece. At the heart of Hanukkah, when tradition and togetherness take center stage, William Greenberg’s cinnamon swirl babka feels exactly right—rooted, generous, and unmistakably New York.