Satisfying New York’s
Sweet Tooth Since 1946
William Greenberg Desserts opened its doors in 1946 and has since been an integral part of holidays and family celebrations to generations of New Yorkers. A trusted name synonymous with quality and lasting tradition, William Greenberg Desserts is famous for its award-winning black and white cookies, cupcakes, fruit tarts, pies and cakes, rugelach, linzer tarts, schnecken, babka, hot cross buns and hamantaschen in addition to brownies that were immortalized in AMC’s Mad Men series.
Upper East Side,
1100 Madison Avenue
The Plaza Hotel Food Court,
1 West 59th Street
Hudson Yards Level 3,
30 Hudson Yards
Our opening hours vary from location to location. To see a full list of our hours click the link below.
From our iconic Black & White cookie to our traditional Schnecken, our online store has everything to satisfy any sweet tooth.
We deliver the finest desserts to your city.
IN-STORE PICKUP / Local Delivery
Order with the click of a button.