Featured Items

  • MVP Desserts

    Whether you're hosting a Super Bowl game day party or cheering from your couch, we have buttery shortbreads decorated in team colors, delicious black & whites, our acclaimed brownies, and stunningly designed cakes to delight every Chiefs or Eagles fan!

    Shop Super Bowl 

  • Gōng xǐ fā cái 

    May you be happy and prosperous this year. Celebrate the Lunar New Year with specially decorated Wood Snake shortbreads and festive Red & Golds. Order now for Nationwide delivery or visit our UES and UWS New York bakeries.

    Shop Lunar New Year 

The taste of New York, anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or visit our flagship bakery at 1100 Madison Avenue or our Upper West Side location at 285 Amsterdam Avenue in New York.

Shop Our Bakery

Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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Decades of Decadence

Anyone who knows William Greenberg, knows our signature Black & White Cookies. Voted #1 in NYC with their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Shop Black & Whites

Bring our NYC bakery to your kitchen!

Order The William Greenberg Desserts Cookbook and enjoy recreating the bakery’s iconic recipes from the comfort of home.

Get the Cookbook

Delicious News & Updates

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  • A Sweet Start to Prosperity

    A Sweet Start to Prosperity

    Whether you’re gifting or adding them to your holiday table, these Lunar New Year cookies are a showstopper!

    A Sweet Start to Prosperity

    Whether you’re gifting or adding them to your holiday table, these Lunar New Year cookies are a showstopper!

  • Life's Too Short To Skip Dessert

    Life's Too Short To Skip Dessert

    Forget the guilt-ridden mantras of cutting carbs and avoiding sugar, eat dessert first starting with our luscious Strawberry Cream Cake!

    Life's Too Short To Skip Dessert

    Forget the guilt-ridden mantras of cutting carbs and avoiding sugar, eat dessert first starting with our luscious Strawberry Cream Cake!

  • Special Holiday Hours

    Special Holiday Hours

    Our Christmas Eve (December 24) and New Year's Eve (December 31) hours are 9 am-4pm at both our Upper East side 1100 Madison and Upper West Side, bakeries. We are closed...

    Special Holiday Hours

    Our Christmas Eve (December 24) and New Year's Eve (December 31) hours are 9 am-4pm at both our Upper East side 1100 Madison and Upper West Side, bakeries. We are closed...

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